The Pros and Cons of the “Just Do It” Mentality

I’m showing my age with this one, but hopefully most reading this will at least vaguely remember the old Nike ads urging you to, “Just Do It.” They were filled with pictures of great athletes “giving 110%,” “going the extra mile,” and otherwise living the “no pain, no gain” mantra. I’m a big believer in that portion of the message and note that it would seem to have equal applicability and validity in the business world as well as the sports world. After all, it’s not easy to excel or reach the top (or even your own best) in any activity – without extremely hard work and complete focus and dedication, you’re not likely to get there in sports, business or life.

However, the other message that some people got from the “Just Do It” slogan is extreme urgency – the need to move immediately, take unreasonable chances and bet it all to succeed – throwing caution to the wind in exchange for moving quickly. While that may (or in fact may not) be a reasonable thing to do in your sports and fitness training, I believe this approach is both imprudent and generally unnecessary in your business matters, and sometimes leads to disaster.

The bottom line is, I think “Just Do It” is a great mantra for buying shoes – and even for bringing out the inner athlete, inner entrepreneur, or inner risk-taker of virtually any kind in all of us. After all, great ideas, great people and great companies usually start with someone discarding the status quo and opting instead to take a risk by introducing some sort of “disruptive” idea or concept. However, I don’t think it is a great strategy for running your business. In that regard, I prefer one of the famous quotes by the late John Wooden – “Be quick, but don’t hurry.”

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