One of the most important determinants of success for a business is its ability to think and act strategically and establish strategic relationships. This is true in product development, sales and marketing, distribution, financing, joint ventures, etc. It should also be true in establishing relationships with consultants and service providers like lawyers.
Your lawyer, for example, should bring more value to your business than general legal expertise. After all, all licensed Iowa lawyers went to an accredited law school, and those who work at the larger respected firms probably got good grades and almost certainly have legal expertise – even specialized expertise. So what more can or should they bring to the table?
In addition to expertise, your lawyer (and hopefully your other consultants) should provide an innovative problem solving approach, a can-do attitude, a stellar work ethic, AND a network of connections that can provide additional resources and value to your company. In my case, those connections and relationships are close and personal and include accountants, bankers, investment bankers, placement agents, business brokers, venture capitalists, private equity groups, angel investors, technologists, trade associations, legislators, agency heads, economic developers, PR consultants and others, including any and all of my clients. Any time I believe an introduction or referral to one of the people or companies in my network will benefit someone else in my network, I make that connection. After all, this is Iowa– if you have character, integrity and professional talent, it’s easy to build a valuable network for your benefit AND for the benefit of your customers and clients – why not “pay it forward” and multiply the value of your network by sharing it with others. In the end, what goes around comes around.
If my network or connections can ever be useful to you, please feel free to contact me. It’s just another example of the thinking behind BizB4Law.